Rather than post these over a few days, I think they'll be more fun as a full group of four videos here. Jack in the Box has a new campaign, and it's fun, though mostly pretty clever . I was trying to figure out which to post first -- the "surprise" introduction of the campaign, or the video that probably started it all. I've decided on the video. This is a clip from James Corden's late night show three years ago, when his two guests were Bradley Whitford and Mark Hamill. It's pretty entertaining on its own, but as you'll eventually see, likely lead to something more. What I suspect is that someone at Jack in the Box or their ad agency was watching, and it probably got people laughing. And the laughter likely lead to some people thinking, "Hey, you know what would be fun...??" And then lead to others taking it seriously -- and then reaching out to Mark Hamill. And finally, after three years, it all worked out. The ad campaign starts this way, more of a teaser. Having written TV ads myself, what I most love is the tag line at the end. This then is the first, full ad they put out. And finally, it was only natural that they take the joke to its logical conclusion, and Hamill actually did get his second chance to fulfill his dream. Rather than a TV ad, this seems more like a slightly longer video they put out on the Internet. (Though I suspect they cut it down to ad-length.) There's a wonderful moment near the end with someone who I assume is the store's general manager.
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AuthorRobert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting. Feedspot Badge of Honor
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