As readers of these pages know, I have a bugaboo about the Huffington Post's Apple Love (tm) and it's near-ignoring of so much from Microsoft. But they might have outdone even themselves, which is pretty impressive considering how low the standard is.
For a long while, I've been writing about Windows 10, which is the incredibly-anticipated new operating system from Microsoft. It's a deeply-revamped software that is significant for how Microsoft hopes devices will interact in the future. Advance word has been extremely strong, and Microsoft's goal is to have it installed on 1 billion devices within three years. Not just on computers, but it's designed to run also on tablets, phones, game consoles and even upcoming holographic devices
Now, imagine how Huffington Post would promote something this all-encompassing if it was a new operating system from Apple. Actually, we have a near-perfect knowledge this, considering how they emblazoned the last Apple operating systems all over the homepage with massive banner headlines and multiple stories, and even more on the Technology page. HuffPo has had banner homepage headlines when there was merely a rumor about an upcoming Apple event. So, we know pretty much how nuclear they'd be.
Consider, too, that within just 24 hours of the Windows 10 release, it is already installed on 14 million computers. That number would be much higher, but Microsoft is installing it in slow phases, to keep there from being a backlog. People have been "reserving" an installation, and Microsoft has created a waiting list to make for an orderly process.
So, how has the Huffington Post covered the release of this significant software upgrade to a program that runs on 91% of all computers in the world, around 1.25 billion of them?
Take a look, you should be able to find it. Take your time. It's there about a third of the way down on the hompage --
Yes, there it is, to the right of Jeb Bush. And above the guy who caught a big fish. "MORE TECH: Windows 10 Release." Pretty cool, hunh?
And even better, if you click on this link, it takes you to the Technology page. Surely the release of Windows 10 will be the headline story there. And with numerous supporting stories. Surely at least that's where they'll have all the stories.
Except -- no. They have ONE story about Windows 10 release. On the Technology page! And it's three-quarters of the way down the page, in a small box that says, "Everything You Need to Know About Windows 10." Not even that it just got released. Not even that 14 million people have already installed it. Not even written by their tech staff -- but syndicated from the A.P. And it wasn't even a news story about the product actually being released but from The Day Before, in anticipation.
Oh, just freaking sigh.
If anyone wants to know why I yammer on so much about the Huffington Post's irresponsible Apple Love (tm) and its irresponsible dismissal of Microsoft, that makes the software running 91% of personal computers in the world... this should pretty well explain it. I write about technology, I've had a tech review column, so it's important to me. And it's even important to the world, when 91% of people with a product -- any product -- use one thing to operate it.
And just to put a deeper perspective on this, here's how the rest of the tech world reported on the release of Windows 10. As you'll see, it's not just me. But this collection from Mashable shows a summary of 20 of the top tech sites and puts them all together in a chart. You can see from the checkmark column how 19 of the 20 give it a thumbs up -- and you can read a capsule rave from each of their columns. And also see how the only one publication that didn't give a thumbs-up still says, "I regard Windows 10 as a solid, evolutionary operating system." That's the one place that was a negative! Their only quibble was, because this is a new product, hold off a bit first, writing. "But don’t upgrade until more of the bugs have been worked out." All other 19 reviews were highly-recommended raves.
Here look for yourself. And now I'll leave it at that and rest --
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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