It turns out that, in order to raise more revenue, the Chicago Cubs have signed a sponsorship deal with the Wrigley company for their brand, that goes by the name "5." This makes perfect sense, of course, since the Cubs has long played in Wrigley Field.
The problem, though, is that several members of the team's relievers like to chew Double Bubble -- and unlike many other ballparks, the bullpen at Wrigley Field where they sit is out along the third base line in full view of everybody...and "everybody" includes the TV cameras. As a result, Double Bubble wrappers were seen all over the ground. What happened next is that during the game, the players were sent a message to stop chewing the gum!
That brought about one of my favorite sports quote of the year. One of the unnamed bullpen relievers said, "I'm not changing gum after all these years because of the marketing department. I don't like that gum."
Hey, you can't buy PR like that... Maybe they'll use it for their new ad campaign. Double Bubble, I mean, not Wrigley.
The team did clarify -- there's no rule about what gum the players chew. They just want Wrigley 5 to be the only product that is seen. So, players can chew away whatever they want, as long as they neatly put the wrappers away first.
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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