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Just Super

2/3/2020

Your mileage may vary, but here are my three favorite ads that ran during the Super Bowl, from third fave to the first.

We'll start with the ad for the Hyundai Sonata. If features John Krasinski, Chris Evans, Rachel Dratch, and former Boston Red Sox star David “Big Papi” Ortiz.

Coming in at #2 on my chart is the ad for Amazon Alexa with Ellen Degeneres and Portia De Rossi. It's one thing to spend the $5.6 million for 30-second commercial, but this one ran for a minute-and-a-half. I guess when you've made the decision to go all-in on 90-second ad, you might as well dive into the deep end and spend on making the commercial itself

And topping my list for favorite Super Bowl ad was the one for the Jeep Gladiator. Hey, the Super Bowl can get Bob Dylan and Paul Newman to do ads, I guess it's not that big a leap to get Bill Murray, but I don't imagine it was easy. They also brought back Brian Doyle Murray and Stephen Tobolowsky. And what made it all the better was that yesterday when it premiered was, in fact, Groundhog's Day. (I'm sure that that's what initially gave the ad agency the idea to do this spot.) My only complaint is that I wish they'd bought a minute of air time and could have been more leisurely about the whole homage.

Xfinity and Beyond

11/29/2019

Yesterday, I saw one of those short TV ads with a video that ends with "To see more, go to..." and then gives a URL address to see the full video online. Usually, I don't follow-up on such things. This one, however, was near-impossible not to.

I don't want to give out why or anything about the video. The surprise is too much of a fun "Yipes, wow!!!" thing. The only thing I'll say is that this is SO weird because I have no idea how or why the company -- Xfinity -- got permission to from the rights holders to do this. They've been pretty protective for over 35 years. In the end, this is like a trailer for a sequel to one of the most famous movies ever made, with some of the original cast.

It should be noted that Xfinity is owned by Comcast which owns Universal that made the original movie. So, that clearly helped -- a lot. But the biggest hurdle was probably getting the film's director on board, and he not only gave his approval, but was consulted throughout the project. And one of the actors who was involved with the short film commented, "The audience is going to get everything they want out of a sequel without the messy bits that could destroy the beauty of the original and the special place it has in people’s minds and hearts.” The ad doesn't really seem to have all that much to do with Xfinity except in the most general, tangential way -- but will no doubt get them a lot of attention, which ultimately may be the point.

I shall say no more.

My suggestion is to click to double-arrows in the lower-right corner of the video viewing box to make the image go full-screen.

Uber Allis

11/11/2019

Thus far I've never taken an Uber. That may change at some point for all I know, but thus far I've avoided them. It's been for a few reasons, but three stand out. One is that, while I understand they cost less that a taxi, that's because cabs are licensed and have to pay a lot of money for a medallion. It's not because they want to price gouge. Another is that the concept is basically that you're getting into the car of a total stranger who is not responsible to a company or anyone. It's just still a creepy idea to me. Perhaps I'll get over that, perhaps not. And the third reason is that I've always found their corporation reprehensible on a bunch of levels.

If those don't bother other people, and they think the advantages transcend anything else, fine, I completely understand. These are just my own personal reactions.

And then came this yesterday from Axios on its HBO TV show --

Uber CEO on Saudi Arabia's killing of Jamal Khashoggi: "It's a serious mistake. We've made mistakes too, right, with self-driving ... So I think that people make mistakes. It doesn't mean that they can never be forgiven" pic.twitter.com/EvinRrh3SE
— BNO News (@BNONews) November 11, 2019

Among other things about this ghastly comment (comparing to kidnapping, murder and dismemberment of a journalist -- who was a U.S. resident, as well -- to "self-driving"? Seriously???), it should be remembered that unlike other crimes, murder has no statute of limitations -- meaning it's basically the only crime that society doesn't "forgive" after 10 years. Or ever.

That aside, it's important to watch this clip to the end, because it notes the Uber CEO followed up with a "clarification." In fairness it's an extremely good clarification, saying that he had something in the moment that he didn't believe, and the murder was reprehensible, and should not be forgotten or excused. In equal fairness it was most probably written by a lawyer who the moment he saw the video likely had his hair set on fire and screamed, "OH, MY DEAR GOD, WE HAVE TO FIX THIS!!!!!"

For the record, that additional comment was not a "clarification," as it tries to state, but rather an apology -- just one without having to stoop to the word "apology." He not only should have stooped to word, he should have groveled and begged forgiveness.

When Kiwis Fly

11/7/2019

As I've mentioned, quite a few times..., Air New Zealand makes wildly adventurous air safety videos, most notably three of them based on Lord of the Rings and Middle Earth, which I've posted. But they've done a lot others, several of which I've said I'd post.

This is one called "Safety in Hollywood," and it stars Anna Farris and a popular New Zealand actor/comedian named Rhys Darby (who's been in such movies as Yes Man, Jumanji: Welcome to the Jungle and its upcoming sequel, Pirate Radio, and was a regular on the series Flight of the Conchords.) Once again, this is not your typical airline safety video...

Ad Out

11/1/2019

I mentioned the other day that there were two TV ads running that I loved, and two that bugged me. I've mentioned the former, so now for the latter.

This first is one that I think a lot of people like. It's for AT&T from their "When 'Just okay,' isn't good enough" series. (Actually I didn't even remember that it's for AT&T -- I had to look it up. And that's never a good sign for an ad. It's okay for an ad to be annoying if the point is to get product attention which leads to sales. Note that "product attention" does not always lead to sales.) This particular ad in question is the one that takes place at a business meeting, and a guy says, "That's okay, I speak Dutch," and then proceeds to screw up the translation which the Dutch businessman, not knowing a word of English, think is on the level. It's pretty funny on the surface -- but inches under the surface is idiotic, which is why it bugs me so much.

If there are any people in the non-English-speaking world who speak English the absolute best -- and maybe even better than many Americans -- it's perhaps the Dutch. Maybe the Danes are neck-and-neck with them, but I think the Dutch might be ahead. That's because I think the Dutch (other than just speaking English impeccably) also know American society, culture and politics incredibly well. When I've been on those tech junkets to the IFA trade show in Berlin, I was always blown away by how insightful the Dutch were about the United States. I even remember one conversation about politics where I referenced a particular video from a few months earlier that was part of a political story, and as I began to explain it, the fellow stopped me and said, yes, he knew about it. In fact, when I wrote about the Consumer Electronics Show last year, I singled out a fascinating couple of products that did near-instant translations -- and the company making them was from Holland. The Dutch really know language. And care about language.

So, if there is ANY people in the world who do NOT need a translator in an international business meeting meeting, of all people -- it's the Dutch. The ad agency could have picked any country in the world to be the one needing a translator...and the one they picked was the one more than probably any in the entire world who didn't need translating. They probably did it because "Dutch" is a funny word. But there are lots of languages who names are funny and could have fit in. Azerbaijani, Portuguese, Bahasa, Urdu, whatever. But no, they picked "Dutch." Ack.

The other ad is for Celebrity Cruises. Actually, this doesn't so much bug me as I'm utterly bewildered by it. They have a woman running through a Celebrity Cruise ship in an ethereal sort of montage, along with images of her eating and playing and having fun, and this wonderful soaring song is playing with a woman's voice singing, "Feed your head! Feed your head!"

Now, most people who lived through the late 1960s knows immediately what that song is. It's one of the most infamous of the era since it actually got banned on a number of stations. That's Grace Slick of Jefferson Airplane singing "White Rabbit." And the line "Feed your head" is taken from Alice in Wonderland and very blatantly in the song (and probably in the book too, but much, much, much more subtly) is a reference to to taking psychodelic drugs.

One pill makes you larger,
And one pill makes you small
And the ones that mother gives you,
Don't do anything at all
Go ask Alice, when she's ten feet tall

Which leads to --

When logic and proportion
Have fallen sloppy dead
And the White Knight is talking backwards
And the Red Queen's off with her head
Remember what the Dormouse said
Feed your head
Feed your head

Now, if Celebrity Cruise Line wants to promote an immersive psychodelic-like cruise with a hallucinogenic experience that overwhelms you sensory overload, fine. But the problem is that they're promoting this particular cruise for families! In fact, at the very end of the ad it says, "Kids sail free." That's what's bizarre.

I'm sure that their thinking is that there so much to do on their cruise, and there's huge amounts of delicious food to over-indulge in and it's all an overwhelming bounty for your senses. But -- but that's Grace Slick. And that's "White Rabbit." And she's singing about stuffing your head with psychodelic drugs. "Feed your head, feed your head." And...hey, folks, "Kids sail free." Totally, utterly weird.

And yes, they know what it is. This is the full one-minute version of the ad. They absolutely 100% know what the ad is. Zero chance of it slipping under the wire or misinterpreting it. This version doesn't have the "Kids sail free" sales pitch at the end -- apparently that's reserved for showing it on TV -- but it does start with a little kid by the pool with his dad, being hugged, almost the first thing you see.

Again, I don't dislike the ad. It's really well made. I just am utterly bewildered by who on earth they're trying to sell to.

Turn Around, Listen to It

10/31/2019

A couple days ago, I posted two TV commercials that I especially liked these days, one of which was for Volkswagen that used the classic song, "Turn Around, Look at Me." They only use about 20 seconds of the song, though, so I thought I'd post the whole thing. Just because I like it, and it deserves a full hearing.

I don't know for certain if the ad uses the version made famous in 1968 by The Vogues. It sounds like it, but commercials often use "sound-alikes" because they can't get the rights to the original, or the cost is to high. Listening to the ad again, I do think it's The Vogues. But this most definitely is --

[Side note: I almost posted a video I found of the original group reunited performing the song in concert in Australia probably about 15-20 years ago. But it cuts off right before the big, final, booming last note. And sorry, you don't cut off the song before the big, final, booming last note. I'm not going to post it here, but if anyone wants to see it, it's otherwise quite nice, and you can find it here.]

When Kiwis Fly

10/30/2019

As I mentioned the other day when posting the brilliant Lord of the Rings air safety video here from Air New Zealand, the airline has made a wide range of Big Production safety videos including a couple more from Middle Earth. I've posted one other, and here's a third -- "Just Another Day on Middle Earth" Hey, this is Lord of the Rings, of course it's a trilogy...

Ad In

10/28/2019

There are a handful of TV ads that have caught my eye recently -- a couple of them very good, and a couple that bothers that I think are...well, less so. I figure that I'll start today with the good ones.

Of these good ones, you probably know the first since it's been playing a lot. The other though could have slipped through the cracks.

I think the first for two reasons -- one is that I've always liked the song by the Vogues, though that's not a substantive reason for liking the ad. That's because I think it makes an absolutely great social point, and does so in a very subtle and very funny -- and impactful -- way.

The other is an ad for YouTube. (I'm not quite sure why YouTube is advertising, but it's hardly a bad idea for any company.) I don't think it's been seen all that much -- the only place it's touched down for me is during the baseball post-season playoffs. And given the subject matter of the ad, that might be the only place that they've bought air-time for it. So, if you've missed it, I think you might appreciate how charming and evocative and whimsical it is.

If you can avoid reading the description of the ad on the embedded video below, do try to avert your eyes before clicking on the thing. It's not a big deal if you do happen to read it, but it gives away someone that makes the ad a bit more fun to discover as it plays out. But you learn that very early on, so it's fine if your eyes wandered...

So, here then is the second ad currently running that I love. I'll post the two others that bug me upcoming soon.

When Kiwis Fly

10/21/2019

Last week, I wrote about and posted here a spectacular in-flight safety video for Air New Zealand, "The Most Epic Safety Video Ever Made" that was an extension of The Lord of the Rings I noted that the airline has a history of making wonderful and elaborate air safety videos, including several others based on Middle Earth.

Here's a second of those Middle Earth safety videos. It's not as near-operatic as the original, but great fun on it's own -- and would stand out even more if it wasn't for the "Most Epic" one that was, indeed the most epic.

When Kiwis Fly

10/15/2019

Yesterday, I posted the wondrous "Most Epic Safety Video Ever Made," that Air New Zealand made that parodied the Lord of the Rings. Today, I thought it would be nice to show how The Most Epic Safety Video Ever Made... was actually made.

Here's the fun, behind-the-scenes look --