When I was tracking down the groundhog video I posted here for Groundhog Day, I came across this video. It’s a series of odd, fun TV ads for Lay’s Potato Chip which I’d never seen. That turns out to be for a good reason -- they only just started airing on Disney-owned ABC, on Groundhog Day. They star the actor Stephen Tobolowsky, and are a sort of homage to the movie Groundhog Day, in which he had a popular role as ‘Ned Ryerson,’ the annoying insurance salesman. To be clear, he’s not recreating that role, it’s just his connection to the movie that they draw on. As I did more research into the ads, it turns out that they were made by the Maximum Effort marketing agency co-owned by Ryan Reynolds. And were produced by Jimmy Kimmel’s production company, Kimmelot. Reynolds posted this collection on his YouTube site, and wrote, “What if we tried to make ads more fun the other 364 days of the year?” I should note, as well, that periodically I mention my friend here Rob Hedden, who’s a writer-director. And whenever he directs a movie, he tries to draw as much as he can from his “repertory company” of sorts, actors whose work he loves and knows he can count on. And Stephen Tobolowsky is one of those. And Rob always speaks so well of “Tobo,” it made it even more fun for me to come across this.
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AuthorRobert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting. Feedspot Badge of Honor
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