Mind you, I said "don't quite." I assume they're releasing it on Valentine's Day it's because they figure it's an easy movie to hoodwink the audience with, making them think it's this heartwarming tale of rich, deep, eternally everlasting love. Sweet, adoring and spot-on-perfect for Valentine's Day. Except it's not that. At all.
I saw the original film of Endless Love because I was working in PR at Universal Studios at the time, which was releasing the film, and I had to see it. It was part of the job. And my recollection is that this isn't a story about ethereal, tender romance in the slightest -- but rather about unrelenting obsession. It's about a sick kid who is driven to acts so extreme that they because almost creepy and end up destroying two families.
I'm not saying the movie will be good or bad. Just that any girl who drags her guy to Endless Love because of the ads and the title, and she wants to see "that movie that looks SO romantic" is going to be in for a huge shock. Unless they've changed it, it is a very sad, tragic, uncomfortable story. And she might end up inching a bit further away from him by the end of the film. It might be more romantic to accept that box of chocolates instead.
Then again, it might even make some women appreciate the guy who struggles to remember that it is Valentine's Day, since at least it shows he isn't crazy obsessed and will destroy your life.