It turns out to be a publication from the ultra-conservative website, Newsmax. The moment I saw that, I knew that something was up -- because my dad would avoid reading Newsmax like the plague. "Scam" is too harsh a term, but it's a close-enough cousin because the company goes out of its way (to its credit) to not only explain that they understand the publication isn't for everyone, but also give instructions how to get the charge reverse. In fact, searching for "nmx franklin prosperity" brings up a long list of websites and at the top are a lot of listings with names that give away that a LOT of people got charged, don't know why and are unhappy about it.
So, we won't go with "scam." We'll just keep it as "smarmy, underhanded tactic. Bordering on scam."
As I said, a simple websearch did have several ways to have Newsmax cancel this billing, and I opted for the toll-free call, preferring to rely on a real person with a name (I spoke with Tiki...), rather than sending in their email form. She did try to sell me some other publications, but I cut her off quickly and said, no, just cancel this. She was polite about it, and all was accomplished. Assuming the charge does get reversed next month.
Anyway, it's a good thing to keep an eye out for, especially if you know people who do click on online offers.