Unfortunately I can't find a way to embed this, but here's a link to an enjoyable 14-minute video interview about the Allstate campaign about Mayhem. It's with Lisa Cochrane of Allstate, and Dean Winters who plays 'Mayhem.' She comes across as too much in Selling Mode, but he's fun and loves telling stories about the making of the ads. Particularly enjoyable is him talking about his stunt man, who fell down stairs for him and got hit twice by a car going 40 MPH...but loves it. (And has Allstate in insurance...)
It turns out that the Mayhem Facebook page has 2 million fans, and is now one of Facebook's top 5 brands around the world.
It turns out that the Mayhem Facebook page has 2 million fans, and is now one of Facebook's top 5 brands around the world.
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