I mentioned yesterday how ESPN was going to cover last night's NCAA championship football game on 12 of its channels. I briefly watched a few of them, and it was sort of fun. There was only one that I decided to go back to a few times, but I quite enjoyed it -- ESPN 2 with a roundtable of coaches analyzing everything, that was sort of interesting and worth checking into after big plays or during long drives. Still, I mainly stuck with the main play-by-play commentary.
One whimsical thing I did notice, though. While the coverage was different on each channel -- the commercials were exactly the same! That sort of confirms my question I had raised about viewership likely being small. I suspect that ESPN figured that, too, and negotiated a slightly higher rate than their main coverage by saying a ad would be seen everywhere, rather than trying to negotiate a good rate on ESPN Classic, for example, that few people would be watching.
One whimsical thing I did notice, though. While the coverage was different on each channel -- the commercials were exactly the same! That sort of confirms my question I had raised about viewership likely being small. I suspect that ESPN figured that, too, and negotiated a slightly higher rate than their main coverage by saying a ad would be seen everywhere, rather than trying to negotiate a good rate on ESPN Classic, for example, that few people would be watching.
RSS Feed
