A couple days ago, I was about to buy some Baked Lay's, when my mind wandered over to the canister of Pringles that said "Reduced Fat." Now, I think Baked Lay's taste pretty good, and Pringles don't especially. But anything that says, "Reduced Fat," at least gets me to check it. If I was looking for a new car, and a Kia said, "Reduced Fat," I'd probably take a look at it.
I don't even begin to understand why someone would be Pringles Reduced Fat chip-like products when for almost the same you can get the real chip-like product that probably tastes better. And if Pringles argues that they taste the same, then why sell the regular thing and not just sell the one that tastes the same but is lower in fat, and call those Pringles?
Pringles does sell Fat-free chip-like products, and I actually have gotten them on occasion. They don't taste a lot like potato chips, but they do seem to taste like Pringles. Honestly, I can't tell a massive difference between them and standard Pringles. Though in fairness, I haven't had regular Pringles for a while. In part because they have 9 grams of fat, and in part because they Pringles.