The Time It Takes is 11 Minutes
Last year, Adobe help a contest to create a movie poster using its product Creative Cloud. The payoff would be that Zach Braff would write and direct a short based on the winning the poster. They released the 11-minute film on Wednesday, and here it is, In the Time It Takes to Get There.
Starring Florence Pugh and Alicia Silverstone, it looks at the life of a bored star "product influencer." The twist is that this isn't about someone today on social media, but rather in the 18th century. I like Zach Braff's work a lot -- not just acting, but I think the three films he's directed have shown a lot of talent, and Garden State was especially well-written (getting a Writers Guild nomination). For my taste, I don't find this particular script especially funny, though it's wonderfully directed and is a rich production to watch. And the details spoofing the fame and world of today's influencers are well done. The user comments and online votes for the short are highly positive, so happily the audience who've seen it had an especially good time.
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