You may recall that three months ago, I posted a wonderful 3-minute video here that Burger King produced about bullying. If you haven't seen it, check it out, it's terrific.
They're back with another terrific video shot again in one of their restaurants on a topical story, this one a bit more surprising because it's not only taking a stand on a political issue, but one against the government. It explains Net Neutrality in the context of buying burgers, and makes their position strongly in favor of it.
What I don't know if these videos is how much is "real" and how much set up. My sense with both is that there's a mixture -- some things seem like they might be set up (and therefore more controllable), and some things appear to be real that they let play out. And then edit it all together. That's a little bit moot, since the point of what they're doing is what's important, more than how it's done. Though how it's done is still fascinating.
The bottomline is that I have HUGE admiration for Burger King for this video, as well as for their anti-bullying video. I don't know who at Burger King has decided to do this, but they deserve a raise. And customers.
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Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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