Mission Unimpossible

​I mentioned the other day how I love a series of new ads by GE that are low-key, whimsical and thoughtful.  It turns out that they beyond these TV spots, they also have a separate series of short videos each around 3 minutes that are equally wonderful.  They're not intended as TV ads, I don't believe, but web-only.  I may post some from time to time, but here's one that's a gem.  It's about whether one can un-ring a bell.