GE Brings Good Ads to Life

This may be one of my favorite TV ads.  I don't mean "of recent years," I mean...ever.  (I don’t expect others to feel the same, but it hit me right.  I love what it says, and I love how they say it.  And what they selected as the center point.)

It’s from GE, which has another ad I love, equally understated and offbeat about a sad "idea" that wanders around the streets, treated like an outcast, avoided by everyone because it's different.

I don’t want to give away the “twist,” but I’ll just say – actually, no, I won’t.  Why give anything away.  I’ll only say instead that I put "twist" in quotes because it’s not really an actual twist, but a tiny moment and where we discover something.)

There's one thing I'll add.  It's probably clear, but just to make certain -- Millie Dresselhaus is real.  That's the "twist" I was referring to, the discovery that she is not a fictitious character as some ads might do, but a renowned, legendary scientist.