Fly Like a Dove

With a very funny -- and even-more surprising -- nod to Kellyanne Conway and the Trump administration, the Unilever company has taken out a two-page ad in several major London newspapers to promote its new Dove AntiPerspirant.

The first page of the ad is full of "alternative facts" about the Dove product, while the second page simply lists a few basic "Real Facts."

That the company felt the news about Ms. Conway's "alternative facts" would be something that would resonate with the British public speaks massive volumes about the impact the Trump administration is having on the whole.  That it's something to joke about and have fun with as a marketing tool is even more notable.

Here's the first page.  My personal favorite "alternative fact" may be -- "New Dove antiperspirant boosts your Wi-Fi signal."

With a very funny -- and even-more surprising -- nod to Kellyanne Conway and the Trump administration, the Unilever company has taken out a two-page ad in several major London newspapers to promote its new Dove AntiPerspirant.

The first page of the ad is full of "alternative facts" about the Dove product, while the second page simply lists a few basic "Real Facts."

That the company felt the news about Ms. Conway's "alternative facts" would be something that would resonate with the British public speaks massive volumes about the impact the Trump administration is having on the whole.  That it's something to joke about and have fun with as a marketing tool is even more notable.

Here's the first page.  My personal favorite "alternative fact" may be -- "New Dove antiperspirant boosts your Wi-Fi signal."