BMW, Phone Home

There was a story out today here about how BMW is reportedly about to by 57,000 Windows Phones for its employees. My first reaction was how that was a very nice bit of support for the Windows Phone platform (which I use and about which I wrote glowingly here), and which seem to fit with the reality that Windows Phones have a far-bigger market share in Europe compared to the U.S.  (It's 9.2 percent in Europe, but just 4.3 percent here.)  To be clear, at least as far as I've been able to track down, the purchase isn't just for Europe, but everywhere.  But as a European-based company, BMW is part of that larger culture.

But then my second reaction kicked in.

Wait, seriously, a huge corporation is buy mobile phones for ALL its employees??!!  It's buying 57,000 phones to give away??  Yipes.

That bowls me over more than their support of the Windows Phone.