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Another New Rainbow

Jun 26, 2024
1 min read

Though new, it's from three weeks ago, and it fell through the cracks and I missed it.  But I'm glad I came across it belatedly because it's a good one.  With a particularly fun premise set-up.  The song is a parody of a number from Grease, "Look at Me, I'm Sandra Dee."


The only thing less-good here is that he put an actual product placement ad in the beginning.  Not a parody ad, but a real ad, as if it's part of the video, for an Internet news service.  Getting sponsors is fine, and I'm glad he can monetize his efforts.  And there's nothing inherently wrong with interpolating ads into the work.  But it's risky to blur the lines between viewers' trust in the work and the marketing.  It can ​be done, but requires a careful touch in how it's handled, and I don't think it's quite as deft here as it should be.



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