An Ad to Bowl You Over
For those of you planning to watch the Super Bowl commercials in between gameplay interruptions, I pass along word from Elisberg Industries Vice-President of Telecommunications Rabbi Jack Moline, who in his spare time serves as president of the Interfaith Alliance. He said to watch for the Toyota Tundra ad. His organization consulted on it, and his official word on the ad is that it's just a hoot. (I should note that in high school, Jack and I had a weekly radio show on comedy and also did a documentary for the school radio station WNUR about "What Makes People Laugh?, which we later expanded as a college term paper at the beloved Northwestern. It even included an "exclusive" interview with Joan Rivers, who we ran into at the National Association of Broadcasters convention when we went into Chicago with our trusty tape recorder to get man-on-the-street interviews. So, he knows he comedy stuff. I just went along for the ride. And future religious guidance...) He makes clear that this is not his spiritual endorsement to buy a Toyota – but his professional advice to enjoy the commercial.
By the way, if you recall the Amazon ad during last year's Super Bowl that had a priest and imam who buy each other knee-pads, Interfaith Alliance consulted on that, as well.
For those preparing Super Bowl ads for next year, call 1-800-INTERFAITH. Ask for Jack...
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Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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