This tale is long, but then that's in part due to it going back almost three years. That's not the odd part of the story. The odd part, bordering on bizarre, is that this tech company gave me the scoop on it. I'm still trying to figure that out, but it has to be related to two things, I think. One, my having stumbled on them when they were virtually unknown. And the other, that almost no one else believed they could pull of this off. (There's a bonus third: they'd like it on the Huffington Post. And it will be there. It's just going to here first. Because, hey, you deserve it...) The story still isn't all told -- there's a lot of interesting information left to be revealed, but the deals and details are not ready to be yet -- but this is the company's first announcement of what they do have on the national platform. I know it's techie (and long techie, at that) -- but it's also about watching TV. And I'll try to make it easy and fun to take. Anyway, for the best place to start, you don't have to go back three years, just two months. Back in June, Bloomberg BusinessWeek wrote an article you can read here about ESPN calling it quits with 3D-TV, which they said meant that “Nails are being banged into the coffin for 3D television.” They’re wrong. In fact, very wrong. The problem is that Bloomberg was confusing 3D-TV with glasses and glassless 3D-TV. Two very different kettle of fish. I do suspect that stereoscopic 3D-TV (with glasses) is heading towards its end – as it should. More on that latter, but it was a bad idea, and it remains a bad idea. The larger issue is the analysis misses – for lack of a better term – the iPhone/iPad model. There had been cell phones, and there had been portable computers. But if you come up with something that not only simplifies how those work, and – more importantly – work in a way that people do, then you’re on to something. And something potentially big. That’s why glassless 3D-TV is another matter entirely. And a tiny company you’ve never heard of (unless you read this column…), Stream TV Networks, has just changed the landscape with some major announcements. And a new product. Last year at a 3D Symposium in Los Angeles, there was panel discussion about the future of 3D-TV. All the panelists but one were involved with 3D-TV with glasses. Only Mathu Rajan, president of Stream TV Networks, was there on behalf of glassless-3D. And when one of the other panelists dismissed glassless as being “at least five years away,” Mr. Rajan sat silently, not saying that they were actually going into production in just a few months. And that future is here now. As in – TV sets using their Ultra-D technology are in production, rolling off the lines – now – and three weeks ago I was given a private demonstration with one of the production units. And in a word, it was spectacular. But here’s the far-more important thing: what was impressive goes far beyond that it can do 3D-TV without glasses. That’s because it remarkably solves the far-more important problem of “no content.” It also is simply stunning resolution, whether or not you even ever use 3D. But …most critically…it operates the way you do. It lets you watch TV the way you have always watch TV. More on all that in a moment, but a bit of background is in order first. Back in 2011 at the Consumer Electronics Show, I accidentally stumbled on this tiny company, Stream TV Networks. They were hidden away in the wrong hall, far away from all the other television companies over in the Central Hall. They were mainly displaying tablets. But in a closed-off office, they were demonstrating a very early beta version of their glassless 3D-TV. And even then, it amazed me. 3D-TV without glasses, go figure, and yet this tiny, hidden company blew away all the big conglomerates who were trying to push 3D-TV with glasses. I wrote glowingly about them at the time (under its tablet division, eLocity) saying here, “its 3D television impressively has almost none of these sight lines, which makes it one of my favorite ‘cool’ products.” The next year, they finally made to into the same hall with all the other TV people. But while the Big Boys only had tiny experimental displays for glassless 3D-TV, where you had to literally stand in one, exact spot to watch a two-minute video of animated fish – Stream TV Networks (are you ready?) had converted Harry Potter, and you could wander around the room and watch the entire feature film in 3D (without glasses!) from anywhere. And the quality was good. 3D-TV has gotten blasted recently for not delivering on its promise, but as noted the problem isn’t 3D television, but because 3D-TV with glasses is a bad concept. It’s based on a premise contrary to how people actually watch television. People watch TV while reading books, talking on the phone, texting, eating, chatting with others in the room and wandering to the kitchen and bathroom. Right? Doing all that while wearing 3D glasses simply doesn’t work. And then factor in that you need to have enough glasses handy for your entire family…and for all the guests who might come to your house to visit – and what if have, God forbid, a Super Bowl party>. Moreover, without glasses, the TV was useless, because everything would be blurry. But worst of all – easily worst of all – add in that there was almost no 3D content. But 3D-TV without glasses? Ah, now the story is different. Not needing 3D glasses, after all, you can watch TV and live your life exactly as you always do. Wander anywhere, read books, have a roomful of guests. And Stream TV Network’s Ultra-D technology ratcheted the bar up even higher– because it eliminated two other major problems: First, Ultra-D lets you adjust the level of “pop.” You can simply turn a dial and have huge 3D pop, though a slightly-less crisp picture. Or you could have full, great clarity, just with a bit less pop. Or…(and this is the important point), you could turn it off entirely, and simply watch TV, like always! If you don’t want to watch the news in 3D, you don’t have to. And there’s no worry about any blurry image for people who don’t have glasses.. But far better, and most important and remarkable (and yes, I know I’m using a lot of superlatives here, but this is a game-changing technology), Ultra-D got rid of the major problem of there being “no content.” That’s because – Ultra-D lets you convert any normal television content…in real-time. That means you can watch a regular football game or any movie or sitcom or cartoon – and have it converted to glassless 3D as you watch! Well, so long to the “no 3D-TV content” problem. The problem doesn’t exist. Everything can be immediate 3D content. Everything. And keep in mind, all this was two years ago. It only gets more fascinating. While all the major companies were still focused on 3D-TV with glasses, Stream TV Networks had skipped past that and developed their Ultra-D technology. That’s what put them light-years ahead of everyone, including the major companies. I’ve seen the Ultra-D technology develop and what was good before had become impressive. You stand looking at a 2D television knowing that it’s impossible to see a 3D image without glasses – yet there it is. And the once fuzzy-ish image had now become crisp and clear. But even that has now changed and leaped far ahead. Which brings us to the private demo two weeks ago with a production unit ready for the market. It’s thanks to two things. 1) Partnerships with major manufacturers, most notably Hisense (a leading company in China) and Pegatron, which builds the iPhone. But there are also partnerships with six other TV companies they told me about off-the-record – and one Really Big TV company. “Really big” as in huge. And 2) the advance of 4K technology. This part about 4K might seem a little techie at first, but I’ll make it understandable. And it’s critical, central to all this big news. You’ve likely heard of HD and 1080p resolution. That’s the high-end standard today. (The 1080p stands for the number of vertical pixels, which is what creates a sharp resolution.) What 4K does (also referred to as 2160p) is quadruple the resolution. If you think HD is a great picture, imagine it four times better – crisper, sharper, far more minute detail. Stunning clarity that’s hard to imagine in a TV, let alone describe. The biggest problem with 4K today, though, aside from price, is – once again, there’s no content. Having a 4K television isn’t like merely getting a better monitor. Think of it this way: let’s say that 30 years ago you just bought the world’s great Blu-Ray player – but they haven’t invented even DVDs yet. They only have VHS tapes. It doesn’t matter how great your Blu-Ray player is, if there’s nothing to play on it. That’s the problem with 4K: it’s a different technology. There’s no native content. (It is a far bigger problem than most people realize. And that’s the problem often with new technology. It’s rushed out for it’s ready, and so there’s no content. Consider: a movie in native 4K content requires so much “digital information” in its pixels it could be up to 250 GB. A normal HD movie is only 8 GB. That’s like needing 30 DVDs for one movie! Imagine how long it would take to stream a single movie. Imagine how the pipeline would be clogged. It’s borderline unworkable.) But that’s where the Ultra-D technology comes in again. Because Stream TV Networks has advanced Ultra-D to do the same thing with 4K that it did with standard 3D-TV. It can convert over-the-air, regular telecasts to be 4K-3D TV compatible…in real time. You can watch it all in 4K-3D, and as it’s happening. The same with any movies you rent. There is no problem with content. None. Everything is content. Everything. And when I say, “everything,” I don’t just mean TV shows or movies you rent. But movies you stream from Netflix. And whatever you watch on Hulu or YouTube. Or any game you play on an Xbox, or PS3, or anything streamed from your computer to the TV. Everything. As in…everything. It all can be converted to 4K-3D – in real time. And how is the quality? As I said, three weeks ago, I was shown a demo of the 50-inch 4K-3D TV – a model off the production line. It was showing the movie, Avatar. And the resolution was spectacular. As vibrant and crisp as it would seem an image could be. Even when I adjusted the 3D pop to about 75%, the TV image was still very clear. Down at 40%, the resolution was breathtaking, and yet there still was a sense of depth. I wandered around the room, and there was no discernible fuzziness. (At the very highest end, nearing 90-100% there might be.) Avatar was already a 3D movie to begin with, so they put in a regular 2D movie, and converted it in real-time to 4K-3D as we watched. There wasn’t nearly the same pop as a movie made for 3D (nor did I expect it), but there still was a rich sense of depth. And most importantly, this demo wasn’t just about 3D, but the 4K resolution. Watching anything in 4K is otherworldly amazing. Yes, again, I know the whole “hyperbole” thing. But imagine if you were used to watching black-and-white television and then someone showed you a color TV. 4K-3D isn’t “better” television, it’s basically a new technology. Yet it takes that aforementioned iPhone/iPad model and lets you watch TV simply and as you always do. With an overflowing library of content. (This is a Hisense model with Ultra-D. And yes, I know you can't see a 3D image…) Once upon a time, 3D-TV with glasses had a much better “pop” than glassless, even though it wasn’t a particularly useful technology. But that gap is now closed. Because with 4K resolution, the issue is no longer just 3D, but pure resolution. And most important of all, glassless 3D-TV is actually usable.
“This is a different technology that can create a totally different viewing experience,” Mathu Rajan, president of Stream TV Networks, says. “It’s the beginning of the hologram because you can almost see around it.” But that’s only part of the story, because Stream TV Networks is building on the Ultra-D technology, which is a large part of what they’re rolling out and announcing. One thing, for example, is that they have a deal with Qualcomm to produce a new chip expressly for them based on the high-end Snapdragon S4 prime quad core. That’s a bit techie – but what this means for humans is that all the Ultra-D technology can now be put on a little chip, rather than needing a set-top box. That not only simplifies things for the user, but it lowers the cost dramatically. (They will have two lines of TV sets, one which uses a set-top box, since that will allow for additional feature that videophiles might want.) This all will let the pricing be “shockingly low,” as Mr. Rajan puts it. He notes that Sony right now is selling a huge 65” 2D-4K set in Australia for $11,000. But one of his partners, Hisense, is selling a similar model for less than half that. Yet when Hisense’s model with Ultra-D is released soon, the price will drop even more. And keep in mind: Ultra-D allows for 3D, not mere 2D. Moreover, they’ll be selling more standard 50” models, which will lower the price further. And rather than the “five years” that ill-informed 3-D panelist guessed last year, production has already begun. Demo units will be available in stores very soon. “Well before the end of year,” Rajan says. Yet the company is now slowly-announcing that this goes further than simply 3D TV. Stream TV Networks is actively developing tablets and smartphones – right now – that will have the Ultra-D technology in them, thanks to that Qualcomm Snapdragon chip. Glassless 3D will therefore be available for any content you can view on those devices (most notably games, I would imagine). Talking with the ebullient Mathu Rajan is like being on the receiving end of a non-stop game of dodgeball. He is wildly enthusiastic and loves talking about his company’s product, most notably because so many in the industry have long been skeptical of what he has been insisting his company is doing. While these non-believers have been incredulously wondering where the product is, Rajan says that Stream TV Networks chose to get everything right first and even put things off for a year when they saw that 4K was nearing, so that the public would have a full, proper experience. And so they could develop an algorithm that transcended the native 4K content problem. Where, like the iPhone and iPad, it could be used simply by anyone and used immediately, rather than just be a “cool technology” that wasn’t practical – like 3D-TV with glasses. And have content. And now, glassless 3D-TV is here. It’s not a rumor. I’ve watch an actual production model. And with the 4K resolution, it does appear to take technology to a different level. “There is a triple benefit of Ultra-D,” Mathu Rajan bubbles. “You get the benefit of 3D and there’s the amazing 4K resolution, but also with real-time converting, you have all content available to you – not to mention it can play native 4K content, of course.” With any new technology, there’s always a question of the public adopting it. That remains a question with glassless 3D-TV and with 4K resolution. But having seen the quality of resolution, even if you never use 3D – and seeing the quality of the 3D for those who want it. And seeing how all content is available to it. And seeing the ease of using it, virtually the same as using any standard TV today. And knowing where the price is going to be – and what other products are being developed with Ultra-D, and the partnerships already in place, Stream TV Networks has certainly at least positioned itself to move forward. I know, too, that all this sounds hugely spirited. And that therefore there is always going to be skepticism. But this isn’t a case of being handed an overly-enthusiastic PR scoop – I’ve been following this company and reporting on them for 2-1/2 years. More to the point: imagine if you saw color TV for the first time. Or an iPad for the first time in black-and-white world. Some things do deliver on their promise. Where it all goes with the public – who knows? But I’ve followed this company for almost three years from it being in a closed-off back room to now, with glassless 4K-3D. And it delivers. At the very least, it’s remarkable.
50 Comments
Webslinger48
8/13/2013 03:31:33 pm
Well, glasses free 3D phones have been around for over a year and they never caught on. I have the HTC Evo 3D phone and though the technology was neat, the novelty wore out quickly.
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Douglass Abramson
8/13/2013 04:40:12 pm
Who do I have to kill...I mean when will the sets be out?
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Robert Elisberg
8/13/2013 05:05:05 pm
Douglas, the company doesn't want to give a specific date on when the sets will be out, but when I first asked "by the end of the year?," he immediately said, "Oh, MUCH earlier." They're being produced now, and the impression I get is 2-3 months. BUT my understanding is that the first sets will be marketed for places like sports bars. They'll be in stores but only demo models. I'm not certain when they'll be on sale to the general public.
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Robert Elisberg
8/13/2013 04:50:56 pm
Thanks for your note. To be clear, this wasn't about 3D phones. That's something that is an addendum. But your comparison isn't apt. 3D in movies didn't catch on when it was first introduced -- the technology wasn't right, the content wasn't there, and the audience wasn't ready. Ultra-D converts 2D content. And the quality is stunning So, it's a totally different landscape. But this isn't about phones.
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Derek
8/13/2013 09:51:06 pm
Can you watch content in 4K 2D as well? Based on the fact that you can turn the 3D off, the answer would seem to be yes, but I don't think you explicitly say so in the article when you detail its 4K capabilities.
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Robert Elisberg
8/14/2013 01:00:19 am
Thanks for your note, and thanks to Mark Evanier for most everything on his Newsfromme blog...
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8/14/2013 12:04:09 am
3D viewing works by having each eye see a slightly different view, so the brain can construct the appearance of depth. This problem is over a century old, and all the existing solution either involve some kind of viewer (e.g., glasses) that limits what each eye sees, or having a device that essentially projects left and right images onto each eye, which assumes a fixed location and a small "sweet" spot. So making a 3D display that works without glasses, and can be seen from anywhere in the room would require some *major* invention. Since Stream TV would have patented this, where can we find out how it works?
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Robert Elisberg
8/14/2013 01:05:56 am
Thanks for your note. I wish there *was* information about the technology -- or anything. Their website is VERY barebones.
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8/14/2013 01:17:08 am
Thanks for your note, and for the original post! I'm certainly eager to see this technology, and hope it succeeds. Maybe I'm too cynical, but I've been around 3D for a long time, and seen a lot of exaggerated claims. I'll remain skeptical until I at least see it or understand how it could possibly work (or, hopefully, both!)
Don P
8/14/2013 01:34:06 am
You've seen it and I haven't, and you know more about this tech than I do, BUT:
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Robert Elisberg
8/14/2013 01:50:32 am
In fairness, all 3D is "fake 3D". It's not that native 3D is more real, it's that 3D converted from 2D isn't as good as native 3D.
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Jon H
8/14/2013 01:35:03 am
So let's get this right. This company has created a 3D tv that is glasses free, can be viewed anywhere in a room (with no sweet/dead spots) and can convert 2d content to high quality 3d on the fly?
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Robert Elisberg
8/14/2013 01:59:02 am
Dear Jon H, I absolutely understand your doubt. But please know that they had a display showing this (for 1080p) during the Showstoppers public event at CES in January. And at their main booth during the whole show. And at the IFA Berlin tech show last year. And at CES the year before. They *did* have dead spots at CES 2-1/2 years ago -- but that's when it was truly in beta, hidden off in a little room.
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Robert Elisberg
8/14/2013 01:35:49 am
Dear Tech C, I think it's fair and reasonable for anyone to be cynical. As I said, at that 3D Symposium last year, experts were dismissing it as 5 years away at best.
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8/14/2013 01:37:51 am
Although the results maybe good, would not a 4K picture upscaled from a SD transmission just guesstimate the resolution and add nothing to the experience? You cant pull 2160p lines from a 480i picture? Or am I missing something?
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Robert Elisberg
8/14/2013 02:04:43 am
Mark H, I wish I was more tech-knowledgeable to answer your question. As I said elsewhere, this is NOT native 4K. The best I can offer is something I wrote in my notes when talking to them. It was along the lines of "Other companies treat pixels in 4K like light to turn on and off, so you get no change in image. But we treat each pixel like data."
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Tom
8/14/2013 02:46:02 am
Anyone know how it compares to the Dolby/Philips glasses-free 3DTV on display at April's NAB show, which was widely praised for being as good as the one you describe?
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Robert Elisberg
8/14/2013 02:59:34 am
Dear Tom, Thanks for your note. I can't say I saw the exact same Dolby set that you mention was at NAB -- but I did see a Dolby glassless 3D set last year at that 3D Symposium I referenced. Maybe it's the same, maybe not.
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8/14/2013 03:55:36 am
Seeing this thing in action is the first, and maybe the only, reason I will ever step into a sports bar.
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8/14/2013 05:54:58 am
Folks, this is all true. There's at least 5 companies with 4k autostereoscopic TVs in test now. StreamTV have signed a distribution deal in the UK & as a 3D content specialist I can honestly say autostereoscopic is a game changer - I've got one sat next to me here now & have been converting movie clips during the day for the testing I'm doing.
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8/14/2013 06:06:47 am
Is it possible to take 3D pictures of this display with a stereo camera? I can freeview side-by-side stereo pictures (parallel or cross-eyed), and would love to get a glimpse of how this looks.
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Robert Elisberg
8/14/2013 06:40:24 am
Perhaps Mr. Watling above has that capability to take 3D pictures of it, though even that wouldn't do it justice. Alas, it's out of my own skill level.
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8/14/2013 08:28:25 am
I've already tried that & whilst you get some depth, it's only a poor reflection of what I can see as you won't be able to see the 'look around' capability without the 8view at your end, only normal stereoscopic depth.
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8/14/2013 12:31:15 pm
Photographing any display, 2D or 3D, will not do the display justice. You are adding whatever limitations and artifacts exist in the imaging device to those of the display, so the results will always look inferior to what the display is capable of.
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Robert Elisberg
8/14/2013 01:09:49 pm
Dear Mr. Rupkalvis, Thanks for your remarkably informative note. It's much appreciated. And yes, Will Watling and I have different styles: he knows what he's talking about, and I just know what I've seen...
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8/15/2013 01:33:09 am
Folks, see below - 82" 4K glasses free 3D TV with 2D to 3D real time conversion using TriDef 3D. This one you can invest in! I use TriDef 3D at home as my default media player for LG glasses monitor.
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8/15/2013 01:35:36 am
Apologies for posting 3 times. The browser said it couldn't submit the post due to an error, but clearly had!
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Mathu Rajan
8/15/2013 08:14:39 am
If you close one eye , you still see the 3d
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Robert Elisberg
8/15/2013 09:03:45 am
Mathu, thanks for checking in. I figured that someone with far more knowledge on the subject than me would have a response to these issue... 8/15/2013 09:17:12 pm
Mathu, pls DM me [email protected] as I have some technical Qs re content I'm preparing, My email to you seems to have got lost.
Robert Elisberg
8/15/2013 04:28:44 am
Will, yeah, for some reason some people have been getting that error message and leaving multiple message. Not to worry, I deleted the extra ones.
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Gordon Kent
8/16/2013 01:16:21 am
I have no doubt that what you are saying is absolutely true.
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mathu rajan
8/17/2013 03:06:42 am
Many people have called our technology a natural viewing experience
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Robert Elisberg
8/16/2013 03:23:13 am
Gordon, I don't think your personal issue is odd at all. It's a comment I heard from some people about the clarity of Blu-Ray. Not all technologies are right for everyone. Hey, we all know people who hate -- absolutely HATE -- 3D in movie theaters. They either don't like the glasses, or it gives them a headache, or...anything.
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Egbert Rousselle
8/17/2013 01:40:45 am
Hi Robert,
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mAthu Rajan
8/17/2013 03:13:19 am
The first size is a 50 inch then 55then 65, then a 39 and 84 inch
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Egbert Rousselle
8/17/2013 03:36:15 am
Thank you so much. The 84" sounds VERY good I'll be watching closely. Any indication as to when and prices yet?. In any case , this is great news if it is as good as it promises. And my wife is all for it.
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Robert Elisberg
8/17/2013 03:18:17 am
Dear Egbert, Thanks for your note. You're right, they don't have any sets upcoming that will come close to the size of your projector. My recollection is that they're looking at 62", 55" and 50" -- though I can't swear to any of that.
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mathu rajan
8/17/2013 03:23:26 am
We dont use scalers we release the pixel information and with third plane the resolution goes up significantly
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Robert Elisberg
8/17/2013 03:25:02 am
Mathu, Thanks for the accurate information. At least I was semi in the ballpark.
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Egbert Rousselle
8/17/2013 04:03:48 am
I hate to bug you again folks, but, I forgot a very important question. I have about 100 blu ray 3d movies and about 800 blu ray movies and 800 regular dvd's using the amazing OPPO 95 3D blu ray player. My question is: Will I be able to watch any or all of those in 3d without glasses? Thanks again for your quick replies.
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Robert Elisberg
8/17/2013 03:38:32 am
"We dont use scalers we release the pixel information and with third plane the resolution goes up significantly."
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Patricia Foreman
8/30/2013 05:54:07 am
I would just like to point out that the "p" in '1080p' stands for 'progressive', as opposed to '1080i' where the pictures are displayed in an 'interlaced' format.
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Robert Elisberg
8/30/2013 06:39:04 am
Patricia, you're right, thanks, I had a brain freeze. The "p" is for progressive. My mistake and thanks for correcting it.
mathu rajan
10/20/2013 08:29:54 am
public demos coming soon
Robert Elisberg
8/17/2013 04:23:59 am
Egbert, please don't take my answer as definitive -- or even necessarily accurate. But you sound in a rush, and I don't know when anyone who knows better than me will check in to answer.
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Egbert Rousselle
8/17/2013 04:47:43 am
You've answered my question the way I was hoping you would. It's not that I'm in a rush as such, but, now that I understand that it will do everything I was hoping for, we will not buy that new projector we were looking at. Even at a reduced size the advantages are exceptional. We'll wait and see what happens.
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mathu rajan
8/17/2013 04:52:54 am
3d blurays look outstanding on the Ultra-D tv
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Egbert Rousselle
8/17/2013 04:59:26 am
That's great, thanks.
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AuthorRobert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting. Feedspot Badge of Honor
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