And the Kickstarter campaign is now...over. So, you can rest easy that there won't be anymore posting about the Sofft stain repellent and fabric softener co-developed by my friend Greg Van Buskirk, who used to be a project manager at Clorox.
You may recall that recently I posted an update here that they just had an article written about the product in Popular Science magazine and had passed their $25,000 goal sitting at $36,424 with only six days to go in the 40 day campaign. Well...something kicked in. Whether it was the Popular Science article, or an appearance on the CBS television affiliate in San Francisco, KPIX, or a radio appearance on the CBS affliliate KOGO, or word of mouth, or what -- or all together -- I don't know.
But they just ended with...$74,969!. In other words, they more than doubled their donations in just the last six days. Not shabby when your goal was $25,000... And coming down to the finish line, they finally cracked the 1,000 plateau for backers, ending with 1,020.
Greg, though, was whining a bit, staring at that list of 1,000 people. "Now we have to fill all those gift bottles of Sofft that each of the donors get." I believe that my response was something along the lines of "The heart bleeds."
He understood. And believe me, he was thrilled.
So, for thems who were following your program for Sofft: The Musical, now you know. For all others, you may spill to your heart's delight.
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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