Walk Sofftly and Carry a Big Stick

You'll no doubt recall the variety of pieces I've written about the Kickstarter campaign for Sofft fabric softener and stain repellent co-founded by my PhD friend Greg Van Buskirk, a former project manager at Clorox.  I just wanted to mention that the company has a very nice article about them in Popular Science magazine, so you know that I tries not to steers ya wrong.  You can read it here.

By the way, just to update you, Sofft has far-exceeded its $25,000 Kickstarter goal by almost 50%  and is currently at $36,424, still with six days remaining in the campaign.