You'll no doubt recall the variety of pieces I've written about the Kickstarter campaign for Sofft fabric softener and stain repellent co-founded by my PhD friend Greg Van Buskirk, a former project manager at Clorox. I just wanted to mention that the company has a very nice article about them in Popular Science magazine, so you know that I tries not to steers ya wrong. You can read it here.
By the way, just to update you, Sofft has far-exceeded its $25,000 Kickstarter goal by almost 50% and is currently at $36,424, still with six days remaining in the campaign.
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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