This Bud's Not for You

2/11/2013

Dear Budweiser Folks,

I know you really, really want to come up with an ad slogan that will catch on with the public just like "Whazzup!" did. But I'm sorry to let you know that, "Here we go!", isn't it.

No matter how many times you repeat "Here we go!" in any single ad, and no matter how long you keep airing these "Here we go!" ads, it won't change anything. If "Here we go!" hasn't caught on by now (and it hasn't), it's not going to catch on.

My suggestion: go back to the lizards and frogs.

Here are 6-1/2 minutes of them all together.

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Author

Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.

Elisberg is a two-time recipient of the Lucille Ball Award for comedy screenwriting. He's written for film, TV, the stage, and two best-selling novels, is a regular columnist for the Writers Guild of America and was for the Huffington Post. Among his other writing, he has a long-time column on technology (which he sometimes understands), and co-wrote a book on world travel. As a lyricist, he is a member of ASCAP, and has contributed to numerous publications.

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