Geez, I thought, that's not very much. Eighteen measly dollars? What are they doing, buying the entire country one cheese pizza? Even Ellen got three for the Oscar audience.
I figured I had to be reading something wrong. (No, it didn't take a genius to reach that conclusion.) So, I took a closer look before everything scrolled off the screen. I realized that it wasn't an "8" at all, but rather a capital "B." The United States was offering $1B. A billion dollars. Okay, that's better. A billion dollars buys a whole lot of pizza.