A lot of analysis of Microsoft tends to be snarky, generally looking at the company as an old, out of touch dinosaur monolith, rather than a hugely successful industry-leading company -- sometimes slower to react than it should, sometimes not as innovative as it could be, but far more vibrant than it is often given credit for.
Here is a very good, objective CNET article by Roger Cheng on his wish list for new Microsoft CEO. I found it smart and thoughtful. Nothing snarky, but insightful comments about taking what Microsoft has and getting the most out of it -- and (most importantly) why they should do so: trimming down its number of operating system, cutting through bureaucracy to move faster, pricing and more. If you're interested in such things, click here to read "Eight things CEO Nadella needs to do to jump-start Microsoft."