Though the point is always well-taken, sometimes TV spots about how we hold young girls back from science by focusing on the wrong things can come across as too forced. While the ultimate point is understood, too often the examples used to get there aren't as universal as they should be. This ad, though, I think, is one of those that get it right, through its subtlety of well-crafted, well-meaning language. Nothing being said is really inherently improper, but the problem is that it's all that is being said, which builds up over time, without balance. And the low-key, excellent performances help, too.
It comes from, of all people, Verizon.
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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