What happened is that things were going well, and they were on a pace to reach their goal by about $1,000 or so. I kept telling them it would help SO much if they started posting on social media, but it just wasn't something they had much experience with. (Hey, they're scientists, they work in laboratories...) Greg posted a bit, and it helped, but there was a limit. Then after more than enough noodging, the company made two small dives into the social media pool yesterday and...yowza. Through the roof. They had been a bit over $21,000 yesterday morning and, as I said, they're now over $30,000.
As Greg said, they were indeed a little slow on the uptake with social media. I replied that that wasn't being fair to the word "slow."
Anyway, here is part of an email I wrote to him this morning, to show how fast things were moving. I sent it after I saw they'd passed their $25,000 goal and were over $28,000. I wrote some words of congratulations, and added a paragraph about social media, and then went to check the Kickstarter page again before returning to my email, at which point I added --
And while typing this, you went up another $750!
$29,281. Not bad at all. And still 18 days to go.
So, how does this work? I assume people can keep pledging -- and continue getting their "level gifts." (Well, obviously they can, since the number keeps rising. ) So, the game is that we see how much you end up with.
This is so great. And while typing those last three pargragraphs, you went up another $140. Perhaps I should keep typing…
Congratulations! Now, you have to go out to the still in the back and start brewing up the stuff.
Since typing that last paragraph, you went up another $280. So, it’s now $29,706.
I’m stopping typing now, you’re on your own.
You can read about it here, but here's the proof...