It came about after a Canadian radio host offered a "long, rambling, self-indulgent non-apology" to allegations of a sexual misconduct. Ms. Ryan got fed up with such things, and put together a bingo card for the public to play along the next time(s) something like this comes up. When you hear a specific non-apology excuse offered, you play a chit on its square of the bingo card.
I like two suggestions made by readers for excuses that don't appear on the guard: "I was misunderstood" and "God."
But here's what she came up with. It's a very good list, and the thing is it could fit most self-pitying non-apologies. But does fit creeps particularly well --