I mentioned the other day how I love a series of new ads by GE that are low-key, whimsical and thoughtful. It turns out that they beyond these TV spots, they also have a separate series of short videos each around 3 minutes that are equally wonderful. They're not intended as TV ads, I don't believe, but web-only. I may post some from time to time, but here's one that's a gem. It's about whether one can un-ring a bell.
Robert J. Elisberg is a two-time recipient of the Lucille Ball Award for comedy screenwriting. He's written for film, TV, the stage, and two best-selling novels, is a regular columnist for the Writers Guild of America and was for the Huffington Post. Among his other writing, he has a long-time column on technology (which he sometimes understands), and co-wrote a book on world travel. As a lyricist, he is a member of ASCAP, and has contributed to numerous publications.
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