The Monuments Men is a movie I very much want to see. It looks like great fun, and the kind of movie I like. That said, I don't think they've quite nailed the way to promote the movie. It's somewhat of a tough one -- a war movie about saving artwork. And I understand that they're trying to make it sound as action-packed adventurous as possible. But in doing so, they've come up with an ad line that, out of context, is (to me) utterly idiotic.
It's the scene they use in most of the TV spots, where Matt Damon breathlessly and anxiously says with great anxiety, "If the Germans fall, they will destroy everything. Everything!"
I understand that they are trying to show the grave import of what's happening. But all I can think when I watch that line -- and, it follows, the whole ad, and ultimately what I think of about the movie is:
Gee, y'know, I think that sounds bad what the Germans will do if they fall. But...well, me, I think it will be a WHOLE lot worse and a whole lot more devastating what they destroy if they actually WIN!!!."
Again, I understand the point he's making, and in the context of the movie, it's probably a very dramatic, effective line. And I understand, too, what they're trying to do with the ad. And I really want to see the movie, and can't wait. But that's because I love the premise and the cast. Because that line, out of context, just does not even begin to work for me.
I understand that they are trying to show the grave import of what's happening. But all I can think when I watch that line -- and, it follows, the whole ad, and ultimately what I think of about the movie is:
Gee, y'know, I think that sounds bad what the Germans will do if they fall. But...well, me, I think it will be a WHOLE lot worse and a whole lot more devastating what they destroy if they actually WIN!!!."
Again, I understand the point he's making, and in the context of the movie, it's probably a very dramatic, effective line. And I understand, too, what they're trying to do with the ad. And I really want to see the movie, and can't wait. But that's because I love the premise and the cast. Because that line, out of context, just does not even begin to work for me.
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