Back in Los Angeles, I've continued to put down what I'm doing when it comes on, and they seem to have a longer version that they're airing, as well.
I was going to leave things at that, since I figured most everyone has seen the ad -- and repeatedly. But then, when reading a story on it, it turns out that the spot is only being test-marketed now, starting a few weeks ago, in just two markets. Yes, that would be...Chicago and Los Angeles.
Apparently they're testing it in so few markets (albeit huge ones) because the previous Facebook ad -- its first -- was widely ridiculed and mocked. "Chairs are like Facebook." I never saw it (which is so odd, because I've seen this one probably 30 times at this point...), which I gather is a good thing. So, this time Facebook probably wants to be more careful before going wide. Methinks they're juuuust fine this time around...In fact, I suspect theythinks so, too, which is why they've added the longer version.
Here the initial short one. (I think I may like the short version more than the longer one. They're both wonderful, but I find this original one below to to get to its point with even more charm.)