When I was back in Chicago a couple weeks ago, I saw a new TV ad that Facebook started to run for its Messenger app. And saw it and saw it and saw it. I don't say that in a bad way -- in fact, it immediately became my current favorite ad, so when it would come on, I wouldn't switch away, but put down what I was doing, and watched. Again. And again. My dad, who has been known to complain about ads on TV, thought it was wonderful, too (though he didn't have any idea what it was for, not knowing Messenger).
Back in Los Angeles, I've continued to put down what I'm doing when it comes on, and they seem to have a longer version that they're airing, as well.
I was going to leave things at that, since I figured most everyone has seen the ad -- and repeatedly. But then, when reading a story on it, it turns out that the spot is only being test-marketed now, starting a few weeks ago, in just two markets. Yes, that would be...Chicago and Los Angeles.
Apparently they're testing it in so few markets (albeit huge ones) because the previous Facebook ad -- its first -- was widely ridiculed and mocked. "Chairs are like Facebook." I never saw it (which is so odd, because I've seen this one probably 30 times at this point...), which I gather is a good thing. So, this time Facebook probably wants to be more careful before going wide. Methinks they're juuuust fine this time around...In fact, I suspect theythinks so, too, which is why they've added the longer version.
Here the initial short one. (I think I may like the short version more than the longer one. They're both wonderful, but I find this original one below to to get to its point with even more charm.)
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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