Yesterday, one of the ESPN channels had the Northwestern-Illinois football game. Whichever team won, it would be their sixth win and make them eligible to play in a bowl game. Alas, Northwestern's quarterback had been injured the week before, and their leading receiver didn't play either, nor one of the top linebackers and safeties and so...well, you can guess the rest. They didn't win. Sigh.
But during the game, the broadcast of course aired the obligatory 30-second Northwestern promotional spot. And...well, let's just say that it was COMPLETELY different from any I've ever seen run during a sportscast. And it was wonderful. I wish it was longer, but God love 'em for recognizing these promos for what they are -- in one generic eyeball and out the other -- and doing something that would actually be attention-getting in a funny, totally bizarre and memorable way.
(It cuts off before the very end. The last words are coach Pat Fitzgerald's trademark, "Go, Cats!", with which he ends every interview.)