I get an ongoing barrage of press releases and press inquiries about tech products for my The Writers Workbench column. Not surprisingly, they run the gamut of quality, and every once in a while one comes along that makes me laugh.
One of those arrived today, thanks to a typo. Believe me, as one who makes more than his share of typos, I understand the concept. The difference is that I'm doing this for free and often get lazy, not proofreading. When I worked at Universal Studios back in my PR days, though, getting lazy and not proofreading wasn't an option. But, still, I understand that gaffs happen. (It's a touch less-understandable when the press release is just an opening couple of sentences, a picture, and then a short paragraph..) But still, however thoroughly understandable, it's always amusing when the glitch completely changes the meaning.
This came for a product that attaches an extending arm to your cell phone for taking Selfies, and has a remote control button to snap the shot.
One of those arrived today, thanks to a typo. Believe me, as one who makes more than his share of typos, I understand the concept. The difference is that I'm doing this for free and often get lazy, not proofreading. When I worked at Universal Studios back in my PR days, though, getting lazy and not proofreading wasn't an option. But, still, I understand that gaffs happen. (It's a touch less-understandable when the press release is just an opening couple of sentences, a picture, and then a short paragraph..) But still, however thoroughly understandable, it's always amusing when the glitch completely changes the meaning.
This came for a product that attaches an extending arm to your cell phone for taking Selfies, and has a remote control button to snap the shot.
This is the new Click Stick which is now smaller, pocket size and comes in different colors. Now there is no excuse for snapping a selfie wherever you are.
If you need anything else, let me know.
I'm just going to guess that what he meant was, "Now there is no excuse for NOT snapping a selfie wherever you are,"
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