I hope that Terry McAuliffe wins in Virginia.
But I hated the fund-raising email I just got from his campaign telling ME in its Subject line -- "Don't blow this deadline."
With all due respect, it's his deadline, not mine. And if it's "blown," it's on HIM, not me.
And yes, of course I know that it's auto-email. And I know how and why these things are phrased. (Hey, I worked in PR for too many years before escaping.) But there's still a good way and a bad way of doing it -- and this was bad auto-email. Especially when sent to all those who likely have already donated...and may have donated since the last email asking for money. Who are being told they are blowing it.
It's one thing to always, ALWAYS claim The Sky Is Falling, we need your money. That's standard, not the best way to raise money I think -- to me, it shows unending weakness -- but I absolutely get it. It's creating urgency. And I get, too, saying that you're "humbly asking," when there's nothing humble about it at all since it's an anonymous bulk email that the candidate probably didn't even write. But it's another blame the person you want money from (and more money from) that they're causing the sky to fall. All because you aren't doing a good enough job as the candidate.
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
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