It's very short, only 40 seconds or so. It took place last week, when one of the founders of Sofft, Vinod Nair, attended an event at Stanford for start-up entrepreneurs. He ran into a student Alex Teichman who was intrigued with the stain repellent product -- and like a good college student had his cup of wine handy. (Hey, this is Northern California. Beer is not the only college drink of choice.) Alex said that if Sofft really worked, he'd make a pledge.
Here's the result. And he posted it on his Facebook page and got a bunch of comments.