The Super Bowl (sorry, I think I'm allowed to use those trademarked words...) is coming this Sunday, so that means it's time again for "the best commercials of the year" interspersed with the game. (It should be a very good game this year. Here's hoping. Why they're playing it outdoors in New York in January is another question entirely...)
Most companies hold their Big Ads to be revealed during the game itself, but a few release them early for the attention build-up. One of those latter is Budweiser which is following up on it's friendship ad last year between a dog and Clydesdale which was voted the #1 fan favorite in USA Today's Ad Meter. An article on the Huffington Post found this new ad to be beyond endearing, one of the most emotional beer commercials ever, so let's take a look at "Puppy Love" --
While a bit forced, it's a very nicely done, charming ad. After all, it's hard not to love a puppy spinning around and hopping, most especially an absolutely adorably cute puppy. I suspect it will be a viewer favorite, as well.
But when it comes to the Super Bowl (again, I hope I can use that term without paying for the rights...) and beer commercials, this new one below is going to be hard to top as my own favorite.
To be fair, this won't run during the game, so it's not exactly an official Super Bowl (yes, I know, fill in disclaimer...) ad, which is its point. I believe that Budweiser bought the rights to all beer commercials during the Super Bo..., so no other beers can be advertised during the broadcast. So, as I said, this won't be on then. In fact, I think right now it's only intended for the Internet, though I suspect it will be trimmed down for TV later.
This is the actresses Anna Kendrick as herself on behalf of Newcastle Brown Ale, and it's the behind-the-scenes of the ad you won't get to see during the Sup...B...
(She was on the Conan show this week, and had a brief clip of the ad, which is what got me to track down the full thing. The sense I got from what was said is that this is part of a larger campaign, so there might be more to come, though I can't swear to that.)
I'm a big fan of Anna Kendrick having zero to do with her acting, which I think is terrific. My admiration comes from her talk show appearances and Tweets, I find her utterly self-effacing and hilarious. This beer commercial only adds to that.
Now, that's a beer commercial ad!! And I just love a company that's able (and clearly willing) to be so self-effacing about itself, as well.
By the way, what's hilarious (or pathetically sad) is that among all the comments on YouTube from people who love this ad are far too many people (and one is too many) who not only miss the joke, but actually think this is real. As one , happily sentient commenter noted --
"There's a distressing number of YouTube comments calling her foulmouthed and rude. People, this isn't Anna really talking to herself. It's...a commercial. It's...fake. And really funny.
"Why does YouTube attract so many dimwitted people?"
If putting up with this reality means we get such ads as this...so be it.
Robert J. Elisberg is a political commentator, screenwriter, novelist, tech writer and also some other things that I just tend to keep forgetting.
Feedspot Badge of Honor