And they've finally posted a wonderful video that makes clear how special it is. Sofft is a fabric softener and stain repellent. And in most worlds, hearing that would be a big yawn. But this is one of those things that's so fun you'd swear it was a special effect. So, even if you have zero interest in making a Kickstarter donation, it's till a terrific video to watch.
For people who are interested in the Kickstarter project, they'r over 75% to their goal with 25 days yet to go. You can see more about it here.